Build a Loyal Customer Base
You’ve heard of content marketing but aren’t quite sure what it means, right? You’re not alone. Content marketing is a relatively new buzz phrase that refers to techniques used to distribute valuable, relevant and consistent information to a clearly defined audience.
The idea is to use a combination of methods such as blog posts, email newsletters, print newsletters, custom magazines and videos – all promoted using social media – to attract and retain customers. Content marketing is generally inexpensive, making it an effective strategy for even the smallest of businesses.
Hire me as your lake content marketing manager and together we’ll create a strategic plan that positions your Smith Mountain Lake business as the industry authority, builds a fiercely loyal customer base and boosts sales. Let’s talk!